Friday, February 20, 2009

Morea about Merchants

I have a very small business I run out of my home, which finds me knitting, crocheting and making jewelry into the wee hours. I sell my jewelry to the local jewelry store that also imports all the gold, silver, diamonds you see in ever jewelry store in the country. For over 3 months the only jewelry sold was that which was handcrafted locally. It turns out to be a win-win for everyone involved. So why is it that all those folks, on say for instance Newbury Street in Boston does not buy handmade?
I recently went down there on the suggestion of many friends and the folks who own the jewelry store I spoke of earlier. Everyone seemed to think my goods fit in very nicely down there. What I heard from shop owners stunned me. I will give them one thing in Boston, they are quite honest! They told me and I quote…" We know the quality is not as good but it is cheaper and that is the bottom line" from one shop owner. " Wow, your merchandise is beautifully made but we can get it so much cheaper from China and because it does not last as long they keep spending their money here..." From another What amazes me is that people don’t even expect things to last very long and they would rather have something cheap and buy it 5 times. How did we become such a throw away society?! AND THAT IS OK?! Well folks, I can’t go along with that. I am convinced I will find my niche. I will not lower my standards, it has become my mantra! It would be so easy to pitch it all in, buy cheap materials, not care about the workmanship so I can sell cheap. I say easy but not really so. I want to feel good about what I am doing, the service I am providing. When someone makes a purchase from me I want him or her to be thrilled, not just happy. Furthermore, I want them to pass their treasures down to the next generation. So I keep plodding along with true hope in my heart. Speaking of hope, I know that word lately is like the word ‘love’ over used and abused. But that is another story…

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